We assembled a crack team of industry veterans including cinematographer Jake Donlen, reportage photographer Rob Maccoll and film Director Andrew Maccoll. Working directly with Creative Director Adam Harriden and Ben Maunder from Brisbane Agency "We Are Driven" we developed a stunning advertising campaign for Pioneer Seeds. The campaign consisted of 4 TVC's shot in Queensland, Victoria and Western Australia. Documenting the lives of farmers and their families and their devotion to their crops. Including drone aerial stills and footage from a DJI Phantom Pro, Cinema footage captured on a RED rig, and documentary stills on the 50 Megapixel Canon 5DS. The footage was edited in Adobe Premiere for Broadcast around Australia.