Campaign & Strategy
Australian active wear label ADCTIV approached us to photograph the launch campaign for their new apparel line. It was a leap for the Australian brand previously championing underwear to move into more fitness and lifestyle photography territory. They have a great team on board. Brand Manager Shaun Gamarra, Film guru Norman Taia and talented Designer Marc Williams who is ex Adidas and Everlast. The brand being headed up by visionary owner Dave James. The photography shoot featured models Steph Shreeve & Samantha Riches.
Working end to end on brand strategy and creative direction from Noosa has become a speciality for us...
After shooting the activewear campaign we kept in touch with the team and a point came when they required a re-work of their existing Shopify store front. As well as a complete e-commerce catalogue shoot and new catalogue design. We developed a national campaign for the brand and worked rigorously to get a consistent omni-channel experience for customers. This included everything from EDM design to front end web and e-commerce catalogue development whilst incorporating the photography we shot and video work featured below by Norman Taia.